Expect an Increase in Direct-to-Consumer Storefronts and "Split-Personality" Branding in 2020

As 2019 comes to a close, renowned design firm frog is looking towards the future with its recently-released 2020 Tech Trends report. In the report, frog's designers and analysts detail their expectations for the retail sector, with a focus on the shifting definition of "brand identity."While 2019 saw many traditional brick-and-mortar retailers losing grasp on their physical locations due to declining sales and high rent costs, startups and direct-to-consumer companies have been taking the oppos...